Honda Brio sedan to come soon, Looks strong opponent
Japanese car maker Honda plans to notch up some fast numbers in India by introducing a sedan variant of its successful Brio hatchback and segment it below Honda City, its popular sedan.
Honda’s strategy honed in the last two years will continue with the Brio sedan — after Jazz & Brio hatchback — is expected to hit the market in 2013.Honda plans to target first-time new car buyers, a strategy that is hugely successful with India with other car maker as with the new sedan that will be priced and positioned much lower than its highest selling City allowing options to garner a larger chunk of customers. Several players in India have succeeded by adding a trunk to its hatchbacks.
Maruti Swift-DZire combination has been a blockbuster with both cars becoming segment leaders while Tata Motors’ Indica-Indigo duo the first in the league has also been successful. Europe’s largest car maker Volkswagen has tasted success with the Polo-Vento combine and its sister subsidiary Skoda Auto also joined the league with the Fabia-and Rapid car offerings that were built on the same platform. Mirroring the success of its peers, Toyota, the Japanese car maker, has created ripples in the Indian compact car market with its Etios sedan and Liva hatchback models helping the company to become India’s fourth largest car maker. “Honda’s downsizing strategy will continue with the Brio sedan expected to be in the market in 2013.