PepsiCo comes with the new range of Kurkure

Very soon on the most loved snack of yours that is Kurkure will soon be in the market with all new inside and outside. Yes its manufactures PepsiCo has decided to increase and refresh its product line for the Kurkure. The simple reason behind this is that they want to stay up in the market and the Kurkure is a big success story for in the market aright after its launch in the market in the year 1999. Now its facing too many competitors in the market who are eating its share just to sustain in the market and to increase its market share Kurkure will now make a refreshed come back in Indian market.

The company, which competes with the likes of ITC and Haldirams in the salty snacks segment, has added added two new offerings – Kurkure Puffcorn and Kurkure Monster Paws in addition to the existing range of five flavors. ”These introductions will help PepsiCo ensure that it grows ahead of the category and are in line with its strategy of remaining at the forefront of product innovation,” PepsiCo India Foods Indian Snacks Director Nalin Sood told PTI.

He said the company is also looking to increase consumer loyalty with Kurkure through the latest offerings, which have been launched nationally. Both the products have been developed in India. Commenting on the marketing plans for the newly launched products, Sood said: “The launch would be supported by a 360 degree communication plan across digital, television and on ground engagement”.

Posted on Sep 10 2012. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry